Can cities have charisma? Of course they can. Just like people.
In this TEDx SoCal talk, Charlie Gandy, mobility coordinator of the city of Long Beach, Calif., points out that scientists say charisma is about one-third something you're born with, and two-thirds something you learn.
And he talks about how Long Beach has added to its own natural assets of good weather and relaxed Southern California attitude by investing in high-quality bicycle infrastructure and encouraging bike-related businesses.
It's a strategy that, as we told you yesterday, makes it the perfect place for the 2012 Pro Walk/Pro Bike Conference, organized by the National Center for Bicycling and Walking (NCBW).
Watch Gandy's talk and ask yourself, how could your city add to its charisma?
Photo: waltarrrr via Flickr.
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