Case Studies 

Please note that these Hall of Shame nominations were written in a moment in time (most over a decade ago) and likely have since changed or even been transformed. If the above entry is now great, or still not so great, go ahead and comment below on how it has evolved or nominate it as a great place.

*Nominee 

Dane County Farmers Market

Madison

WI

USA

Contributed by 
Janet Sarver
Project for Public Spaces
 on 
March 8, 2002
May 1, 2024

Situated in an idyllic setting in the heart of Madison, this market's fame extends well beyond the city.

What makes it Great?

Why it doesn't work?

On Saturdays this market surrounds the Capitol Square. It's large. The vendors are friendly Wisconsin growers. Lots of fresh cheese, vegetables, honey, jams, baked items! On Wednesdays the market is on a street that runs from the Square to the Monona Terrace.

Access & Linkages

The Capitol Square is on the isthmus in Madison. There are parking garages near the market, but many people either walk or bike to the market. Capitol Square is connected to the University of Wisconsin by State street. State Street provides additional shopping - clothing, music, restaurants, etc. - and traffic is restricted to buses and commercial delivery vehicles.

Comfort & Image

Everybody shops here. It is clean and beautiful - summer in Madison, Wisconsin is amazing and green. The setting of the market around the Capitol building is idyllic. During the market the area is really dominated by pedestrians and cyclists.

Uses & Activities

Vendors sell cheese (goat cheese, cheese curds, and more), produce (every apple you can imagine in the fall), flowers, poultry, fish, bread, nuts, jams, honey, and more. Non-profits often set up tables; the League of Women Voters are regularly there signing people up to vote.

Sociability

This place can be quite crowded. Traffic flows counter-clockwise around the Capitol. The crowd is as diverse as Madison - you will see many families, college students, and even politicians. Occasionally there are performers as well, street musicians or even a dance school.

How Light?

How Quick?

How Cheap?

History & Background

The Market runs from the end of April until the first weekend in November.

Related Links & Sources

Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market
Dane County Farmers Market

*Please note that these Hall of Shame nominations were written in a moment in time (most over a decade ago) and likely have since changed or even been transformed. If the above entry is now great, or still not so great, go ahead and comment below on how it has evolved or nominate it as a great place.

NOMINATE A PLACE

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